Many people often ask, what is search engine optimsation?
The answer , "Search engine optimization (SEO) is the process of
improving the volume and quality of traffic to a web site from search
engines via "natural" ("organic" or "algorithmic") search results.
Typically, the earlier a site appears in the search results list, the
more visitors it will receive from the search engine. SEO may target
different kinds of search, including image search, local search, and
industry-specific vertical search engines." Source Wikipedia
The main pitfall with seo is that search engines regularly change
their rules which often leave web sites falling down the search engine
rankings and loosing many of their sites visitors, this is often why
seo optimisation is a continuous process rather than a one off job that
is completed at the start of any web site.
A few helpfull tips:
The top three search engines are:
72% of all searches are on Google.
Think local listings
We always recommend all our clients get listed on the following local listing web sites:
- Google Local
- CityVisitor
- TouchLocal
- Upmystreet
- DMoz
- Yell
- Thompson Web