Quick Content Publishing SEO Check List Guide
When writing new content its easy to forget the basics that will help ensure your target audience is picking up your content. Always ensure your page is laid out in a user friendly format with search engine friendly content.
When writing new content its easy to forget the basics that will help ensure your target audience is picking up your content. Always ensure your page is laid out in a user friendly format with search engine friendly content.
Meta Title
Title tags are technically called title elements, which define the title of a document. Title tags are used on search engine results pages (SERPs) to preview snippets for a website page, they are important for SEO and social sharing.
Search Engines only display the first 65-75 characters of the Title tag so its best to stay within these values.
Meta Description
The meta description tag exists as a short description of a page's content. Search engines do not use the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results. Meta descriptions can be any length, however search engines generally cut snippets longer than 160 characters. For the best optimisation its advised to stay within this limit.
URL Structure
URLs make an appearance in the web browser's address bar, and while this generally has little impact on search engines, poor URL structure and design can result in negative user experiences.
Blog Article about web design
- Bad URL Structure www.icwebdesign.co.uk/55/page44445
- Good Search Engine Friendly URL www.icwebdesign.co.uk/blog/web-design
Check images include alt tags
The alt attribute provides alternative information for an image if a user for some reason cannot view it.
<img src="http://www.example.com/example.png" alt="Keyword">
Avoid Flash
It best to avoid Adobe Flash due to compatibility issues with iOS and search engines find it difficult to index flash files at all.
SERPS Checking Tools
To check if your Title, Description and URL are optimised there are a number of useful online tools to help.