Google rolls out mobile first-indexing
Today Google announced that after a year and a half of careful experimentation and testing, they have started migrating sites that follow the best practices for mobile-first indexing.
Googles crawling, indexing, and ranking systems have typically used the desktop version of a page's content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.
- Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
- Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
- Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
- As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.
Source Google Webmasters Central Blog